📊 Overall Business / Online Health

👉 Overall Online Health Score

👉 Overall digital marketing health

👉 Breakdown of strengths vs. weaknesses

👉 High-level opportunities for improvement

👉 Business information accuracy

👉 Name, Address & Phone (NAP) consistency

🌐 Website Performance

👉 Website performance score

👉 Mobile page speed

👉 Desktop page speed

👉 Overall website SEO score

👉 Website responsiveness / mobile friendliness

👉 Website interactivity

👉 Large content / page-loading issues

👉 Website user-experience issues

👉 Whether the business has a website

👉 Website accessibility/reachability

👉 Website hosting/platform detection — e.g. WordPress, Wix, Squarespace, Webflow, etc. 

🔎 SEO / Google Ranking

👉 Local SEO performance

👉 Google search ranking visibility

👉 Local SEO heat map

👉 Ranking around the business's geographic area

👉 Central location ranking

👉 Rankings at surrounding geographic points

👉 Visibility for local search terms

👉 Where the business ranks #1, #2, #3, etc.

👉 Areas where competitors outrank the business

👉 Opportunities to improve local search visibility 

📍 Business Listings / Citations

👉 Number of online listings

👉 Listing accuracy score

👉 Whether the business information is consistent across directories

👉 Missing listings

👉 Incorrect listings

👉 Partial/mismatched listings

👉 Business name consistency

👉 Address consistency

👉 Phone number consistency

👉 Presence across 70+ online directories/publishers

👉 Which specific directories have problems

👉 Overall online visibility / digital footprint 

⭐ Reviews / Online Reputation

👉 Google Business Profile reviews

👉 Facebook reviews

👉 Total review volume

👉 Average/star rating

👉 Review performance

👉 Online reputation health

👉 Customer sentiment

👉 Review gaps/opportunities

👉 How the business's reputation compares with competitors 

🏆 Competitive Analysis

👉 Competitor listing presence

👉 Competitor listing accuracy

👉 Competitor review volume

👉 Competitor star ratings

👉 Competitor reputation

👉 Competitor local SEO visibility

👉 Competitor Google rankings

👉 Competitor GBP performance

👉 Side-by-side comparison of strengths and weaknesses

👉 Identification of areas where the prospect is losing to competitors

👉 Identification of opportunities where the prospect can outperform competitors

💡 Recommendations / Opportunities

👉 Identifies gaps in the business's online marketing

👉 Highlights areas needing improvement

👉 Provides actionable recommendations

👉 Shows where marketing improvements could increase visibility

👉 Gives you specific problems to bring up during a sales conversation